Open-Eyed Blindness: Paying Attention To What’s On the Road.

By Ziebarth | Published: June 20, 2011

Can we comprehend all that we see?  A recent study published in the journal i-Perception confronts this very question.  Union College psychology professor and study author Chris Chabris,, strapped video cameras to volunteers, told them to run after a test-subject jogger and remember what they saw during the chase.  What sounds like a giddy experiment [...]

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Creating Foolproof Safe Driving Technology? Don’t Underestimate the Fools.

By Ziebarth | Published: June 15, 2011

An article in USA Today reported yesterday National Highway Traffic Safety Administration (NHTSA) Administrator David Strickland’s  comments at this year’s Telematics Detroit Conference 2011, noting his dismissal of Google’s new driverless car as not ready to protect Americans from the dangers of distracted driving, as it wasn’t “foolproof.” While being foolproof isn’t usually a criterion [...]

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Legislation vs. Education: Where will the issue be solved?

By Ziebarth | Published: June 10, 2011

Since the issue of distracted driving first caught the public’s eye, there have been many different opinions on whether legislation will create prevention. As I looked at the recent news yesterday on distracted driving I found that the research and facts are mixed as well. A Seattle Times article titled “Year-old cellphone law drives home [...]

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